Customer racing programs have become de rigueur among the most luxurious of global car marques. McLaren, Ferrari, Bentley, Aston Martin, Lamborghini, Porsche, Audi and BMW are all in the mix, offering customers with the will – and the wallet – to buy into a slice of motor sport action. Not-so-fancy but still impressive Nissan is in play, as well, with its monstrously powerful GTR.
The programs give race enthusiasts the chance to get behind the wheel in their brand of choice and compete internationally as a motor sport rookie, an ambitious racer or skilled GT specialist. Support from the car companies – apart from selling these people their not-inexpensive cars – ranges from driver training, logistics, even track side pit-crew duty offering mechanical and technical backup.
For the rest of the year, the car will be put through what Mercedes-AMG describes as a comprehensive development program to test and enhance the car’s durability and endurance capabilities. Customer deliveries will begin towards the end of 2019, with the price of the Sprint specification featured here published as €399,000 ($A655,925). Customer cars will hit the race circuits next year – fittingly, the 10th anniversary of Mercedes-AMG Customer Racing.