About Madam Wheels

Madam Wheels is an independent Australian media platform that decodes the forces shaping premium and luxury car buying — with a distinctive focus on women as decision-makers.

Founded by Jacquie Hayes and launched on International Women's Day 2018, Madam Wheels translates complex automotive issues into accurate, meaningful, practical insight.

Through a weekly podcast and Substack, we cover policy, technology, market shifts, ownership risk, and buying experience for informed buyers who want to make confident decisions in a fast-changing market.

We are not a car-review show. We are an independent, issue-led commentary. Think of us as a North Star for navigating the premium car market.