What does Madam Wheels do?

Madam Wheels was created to help women take control as they negotiate to make one of the most expensive purchases of their life, second only, usually, to their home.

Luxury car manufacturers recognise women are behind the majority of car-purchasing decisions – either through their partners or, increasingly, in their own right via their rising earning capacity. Yet, women are not “feeling the love” on the car showroom floor, often reporting being made to feel marginalised or that what they want doesn’t matter.

This is where Madam Wheels steps in.

Our private client car advisers take control of the typically testosterone-fuelled car buying process where our strong relationships with key dealerships and respected industry standing combine as a powerful bargaining force for our clients.

We work with you to choose a few cars to consider, organise the test drives for you and negotiate on your behalf.

Madam Wheels Founder Jacquie Hayes is a journalist turned entrepreneur who revved up her long-time love of luxury cars into this turbo-charged venture, a first-of-its-kind customised service for women with the purchasing power and passion for luxury cars.