Ice-coloured Wraith the latest bespoke Rolls-Royce

Ice-coloured Wraith the latest bespoke Rolls-Royce


IS WHITE the new black? Rolls-Royce Motor Cars Melbourne seems to think so if the unveiling of its latest Black Badge offering is anything to go by. The Black Badge Wraith is being described as the ultimate in bespoke detailing from the luxury British marque. The colour way and spec seen here was designed in Melbourne to capture the hearts and imagination of both men and women. Madam Wheels is seeing an older woman of influence making a statement by getting in and out of this car.

Finished in Arctic White, those responsible for Black Badge Wraith’s look and feel say it is “the most audacious” Wraith yet, highlighted as it is with shades of black outside - including a dark-chrome Spirit of Ecstasy and grille - and pops of Hotspur Red on the instrument panel and leather inside. Even the optional pair of door-fitted umbrellas come in the three colours.

The white leather used on the interior is certainly outstanding (albeit potentially problematic for those who like things to stay pristine), and the metal-flecked dark carbon fibre finish is unique and elegant, too. The show-stealer, however, is the show of light produced by 1340 hand-fitted fibre optic globes in the black roof lining. 

CEO of Zagame Automotive Michael Winkler says staff at the group’s Richmond-based Rolls-Royce Motor Cars Melbourne specified the Black Badge Wraith to shift what people perceive Rolls-Royce to be.

“This is a symbol of the new generation Rolls-Royce, showcasing the breadth of individualisation possible on models such as the Wraith which are bringing new customers to the brand,” Winkler says. 

The Black Badge treatment is the ultimate expression of Rolls-Royce individuality, he says. Juxtaposed on the Wraith’s Arctic White fastback body, it creates a bold and confident statement.

Like all Rolls-Royce cars, Wraith is designed to produce effortless limousine-like driving but, in this car’s case, with sports-car performance. That shouldn’t be hard to experience given the 6.6-litre V12 engine under its expansive bonnet. There’s no doubting its potential to produce a claimed zero to 100 km/h sprint time of 4.3 seconds.

All of this comes at a pretty price, of course - $A885,500 on the road, to be exact. If you’d like to see Black Badge Wraith for yourself, it’s on display from today at Rolls-Royce Motor Cars Melbourne in Swan St, Richmond. Just keep your hands off that white leather, please.