Let’s get the girls on board, says Aston Martin

Let’s get the girls on board, says Aston Martin


ASTON Martin has thrown down the gauntlet to its male-centric European automotive counterparts in announcing a partnership designed to promote career opportunities in the automotive industry for women. 

‘The lack of women in engineering is an industry-wide challenge which Aston Martin is addressing.’

The high-end British sports car marque has partnered with the Society of Motor Manufacturers and Traders (SMMT) to highlight the importance women play in the design and engineering of cars like theirs as well as promote the variety of careers available to them within it.

Aston Martin’s chief engineer Sally Leathers says it’s important for businesses like Aston Martin to bring in more female engineering talent. “The lack of women in engineering is an industry-wide challenge which Aston Martin is addressing,” Leathers says. “We are actively engaged in educational outreach programs with schools across the [United Kingdom], from primary though to sixth form … aimed at stimulating interest in a career in engineering by encouraging both men and women into STEM-based subjects in schools and universities.” 

Madam Wheels knows this initiative is alive and well in Australia as her own Year 7 daughter participated in a two-week STEM-focused study tour of the US to encourage knowledge in the sciences.

Things are moving on even for Aston Martin which has a female proxy in mind for its first SUV - the Aston Martin DBX -  under construction for 2019 release from  the company’s second production facility at St Athan, in South Wales.

Secretary of State for Wales Alun Cairns say engineering is a shrewd career-minded choice for today’s teenage girls.

“Whether your preference is the drawing board or the boardroom, the way is now wide open for women to power ahead in engineering,” Cairns says.