Macan shows how simply existing is enough of a draw

Macan shows how simply existing is enough of a draw


“EFFORTLESSLY, everywhere” is a phrase that comes to mind when one thinks of the entry-level Porsche Macan. Apologies to Rolls-Royce Motor Cars, though, which has recently used a slightly modified of the same set of words to describe the capabilities of its first-ever SUV, Cullinan. The cars, of course, are worlds apart. 

'We thought the German automaker was off its nut and had lost its way in bringing to market a car that was accessible to ‘the general population’. How wrong we were.'

Cullinan, for a start, is likely to sell in single-digit figures once it hits our shores next year with a base prior $A685,000. The Macan, on the other hand, doesn’t even have to try to be all over the place. In fact, it wouldn’t necessarily make the cut for mention on Madam Wheels, but we feel it deserves special mention on account of the impact it's had in-house.

When this child-version of the Porsche Cayenne - the world’s first serious luxury SUV - came to market in 2014, Madam Wheels was among those in the motoring world asking if the German automaker was off its nut and had lost its way in bringing to market a car that was accessible to “the general population”. Surely it would undermine the brand, we said, one which was synonymous with luxury sports cars and serious enthusiasts with coin.

How wrong we were.

Globally, Macan today accounts for a third of all Porsches sold. Some say the car has saved the company. Porsche would contend that it’s simply forced it to keep its wits about it as it’s had to expand infrastructure, sales teams, service departments and back-office staff to enable the brand to deal with the deluge of demand it’s seen in Macan.

“Macan is the best-selling product for Porsche Cars Australia, with over 8000 sold here since its initial introduction,” a spokesman told Madam Wheels today. “It has been a major contributor to the growth and expansion of our business in recent years.”

Not surprisingly, given the relatively low price point (base is about $A80,000), the vehicle has enabled outside fans of the brand, who might not otherwise have been able to buy in, to do so. In fact, 70 per cent of Macan customers are new to Porsche, according to the spokesman. 

“Bringing so many new people into the Porsche fold has been tremendous for us and each of our (14) Porsche Centres.”

No doubt.

Tonight, Porsche unveiled the latest Macan in Shanghai, outlining a litany of new colour ways, comforts and conveniences in the offering. It expands the car’s range of assistance features and will be “sportier” and “more modern” with details reflecting the iconic 911 sports car and 918 Spyder.

Technical specifications and local pricing have been held back for a later reveal, unfortunately. What we can tell you at this time is that this facelift of the Macan will arrive in Australia sometime in the first half of next year.

If you're keen, perhaps get your orders in now.