Women flock to Madam Wheels luxury-car drive event in Toorak

Women flock to Madam Wheels luxury-car drive event in Toorak


ARE you in the market for a new luxury car but are concerned the car market doesn’t play fair? Then speak to the specialists at private-client car-advisory service, Madam Wheels.

We’ll save you time, money and frustration and get you into the car of your dreams - and we'll do it efficiently, privately, and free of stress to you.

The best way to identify your perfect car will be to get you behind the wheel for yourself, to get you up-close-and-personal with different brands or models with appeal to find the best fit for your lifestyle, personality and sensibilities.

That’s exactly what a group of 18 spirited women did recently when they took part in a Madam Wheels Drive Day out of Mercedes-Benz Toorak.

Organised exclusively for female members and friends of Melbourne’s United Club of Business, the day kicked off with a driver briefing over coffee at the Mercedes-Benz Toorak showroom, positioned discreetly off Toorak Village.

Participants were introduced to several different cars across the Mercedes model range from the new Mercedes-Benz GLE to a high-performance Mercedes-AMG GT Roadster. This last car quickly became a favourite of the day among the lady drivers, who took advantage of the sparkling weather to drop the roof and show off their designer sunnies and head-gear as they wove their way through late morning traffic to the leafy beauty of the Dandenong Ranges, on Melbourne’s eastern outskirts.

Regular pit stops along the way facilitated car and driver changes to prevent FOMO. After a brief caffeine stop at the warm and rustic Piggery Cafe at Burnham Beeches, the convoy returned to the Toorak dealership before lunch at the hip-and-happening Baby Richmond. (Truth be told, this is where the fun began in earnest. But enough said about that because what happens on a drive day, stays on a drive day!)

A Madam Wheels Drive Day is an ideal solution for corporations seeking team-building outings for their female executive teams; they’re the ultimate bonding experience, putting women firmly in the driver’s seat.

They also offer women who have worked hard to get where they are - in work and life - unique and engaging, entertaining and memorable opportunities to compare and contrast the performance and capabilities of the most luxurious cars on the market, to try before they buy.

A Madam Wheels Drive Day lets ladies judge cars for themselves without pressure from sales people. They’re able to weigh up the possibilities, the potentialities, the best fit for themselves in a live experience.

Ultimately, Madam Wheels wants you to “drive the dream”, and to do so at the best possible price and with the most favourable conditions attached.

If that sounds like fair play to you, please give us a call. Let’s get you on the road to automotive happiness.