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Lamborghini blazes a trail for track-focused women with its STO
For a few pleasant days this past autumn, Madam Wheels got loud and low in the new Lamborghini Huracan STO. STO is short for “Super Trofeo Omologata” which, more meaningfully translated, means “a track weapon made road legal”. It lived up to the promise. This...
Madam Wheels Academy
Madam Wheels Academy The ‘She’ Sales Journey - Your key to engaging more women buyers in 2022 There is a growing recognition of the uniqueness and differences between men and women. Yet many businesses - including car manufacturers - are either unaware of the latest...
Ladies-only Drive Days
Ladies-only Drive Days You want to trial a super-luxury car but a simple test drive just doesn’t cut it, right? Or perhaps you want to know how it feels to be behind the wheel of a race-ready performance vehicle going flat-out on a track that’s...
Car-Buying Concierge
Buying a car should be a delightful and exciting experience for anyone. After all, for many it will be the second most-expensive purchase after their home. But the reality of the process can be confronting, intimidating and downright unpleasant for women, which is bizarre given...