Shut the front door! It has arrived. Luxury British auto maker Aston Martin has finally unveiled the DBX, a first and mighty fine SUV addition to its luxury stable. Real Bond Girls of Australia prepare to be amazed as the DBX heralds a new era in Aston Martin’s journey to define style and a riveting user experience.
For now, it’s only a preview, however Australian customer deliveries are expected mid-2020 at the very Aston Martin-style price of $357,000, plus on-road costs.
The company claims the new DBX brings “both the versatility and indulgence expected of a luxury SUV with sports-car levels of dynamic performance”. Frankly, we’d expect nothing less from one of the great British stalwarts of luxury sports vehicles, and the DBX appears to be a diamond in the field.
The DBX’s delivery of sports-car performance and off-road capability make it a competitive sprinter in the SUV race. Under the bonnet there’s a tailored new iteration of the turbo-charged V8 engine found in the DB11 and Vantage, so it quite literally still produces that unique Aston Martin purr.
It’s no surprise, of course, that Aston Martin has joined the charge to introduce an SUV to the market as customers walk away from passenger cars. The paying public is clearly hungry for the versatility and adventurous spirit of an SUV at the luxury end of town. VFACTS figures from Australia’s peak vehicle industry body, the Federal Chamber of Automotive Industries, show that while the new car sales market has slowed, the appeal of SUVs is moving to double that of passenger vehicles.While we appreciate that our love of luxury can’t be defined by mass markets, it’s clear that when it comes to an everyday (uncompromising) commute, the luxury SUV market is now stronger and more thrilling than ever.