Jacquie Hayes Speaker Kit
In the hot seat
Buckle up and settle in for the ride as Jacquie Hayes brings an action-packed perspective to one of the most explosive marketing opportunities in today’s economy – women.
As one of Australia’s few speakers and panellists to spotlight the issue, her message is clear: businesses that fail to recognise women’s purchasing power do so at their peril. Those who go out of their way to help women “feel the love” as consumers will thrive.
The rise…and rise…of girl power
Women hold the purse strings in the majority of purchase decisions that really matter, including buying houses and cars. They either influence what their partners buy or, increasingly, are buying in their own right as their earning power grows — a pattern seen not just in Australia, but globally, too.
As the founder of Madam Wheels, a luxury-car advisory service for women, Jacquie has the privilege of getting into the hearts and minds of women with money to splurge. She knows what they want and she’s made it her mission to get them into the cars of their dreams at the best possible price and with the most attractive conditions attached.
It isn’t pretty. The majority are underwhelmed. They feel underserved and undervalued in the marketplace.
Who’s listening
As a speaker, Jacquie shares her insights on how to sell high-end products or solutions to high-net-worth women. Her message applies to a broad cross-section of audiences including professional services executives, corporates, stockbrokers, financial planners, real estate agents, car manufacturers and dealerships, businesswomen, retailers, those in startups or tech companies, and women in the market for luxury cars, to name a few.
Keynote 1: The Rise of the She Economy: Savvy Insights for Businesses Selling to Women
It’s official. Women have huge purchasing power and this is only set to grow as their earning capacity rises. On top of that, they are among the biggest influencers when it comes to big-ticket items (“If she doesn’t like it, he doesn’t buy it”).
Yet, companies and businesses across the board fail to capitalise on the golden opportunity presented by the world’s largest buying segment!
In this keynote, you will:
– Gain clarity on why women have become the single most disruptive consumer group in the world
– Be surprised at what motivates women to spend and buy (spoiler alert: altruism is important)
– Learn how women entrepreneurs will change the future of buying with products and services designed for women by women
– Become more sophisticated in the way you speak to, engage with and sell to women
– Hear how smart women with spending power experience numerous points of friction along the buying journey (using Madam Wheels clients as a case in point).
Keynote 2: Why Women Buy
Women are estimated to be earning US$18 trillion globally, a rise of $5 trillion in the past 5 years alone. Combine this with Boston Consulting Group’s predictions that women will control almost 75 per cent of discretionary spending globally within the next decade.
More and more, women are turning traditional notions on their head by purchasing the majority of so-called “male” products, such as cars and consumer electronics. It’s a perfect storm for anyone providing goods or services to this market. But how many of us understand exactly why women buy?
In this keynote, you will:
– Gain clarity on why women have become the single most disruptive consumer group in the world
– Be surprised at what motivates women to spend and buy (spoiler alert: altruism is important)
– Learn how women entrepreneurs will change the future of buying with products and services designed for women by women
– Become more sophisticated in the way you speak to, engage with and sell to women
– Hear how smart women with spending power experience numerous points of friction along the buying journey (using Madam Wheels clients as a case in point).
Vroom, vroom … and she’s off
Jacquie is sassy, spirited and switched on. It comes as no surprise given her longstanding career as a successful journalist. A natural storyteller and people-person, she engages easily with a range of audiences.
Part entertainment and part motivational, Jacquie’s keynotes (and panel discussions) reflect her irrepressible energy and passion for the subjects closest to her heart – women and luxury cars.
Testimonials
Jacquie is an all-rounder. Her delivery as a speaker and Master of Ceremonies for Levantine Hill has always been eloquent, considered and charismatic.
Jacquie is also highly intelligent, which makes her an engaging and agile speaker.
- Samantha Jreissati
Managing Director, Levantine Hill Estate
As a speaker, Jacquie’s style is both polished and authentic, based in deep knowledge (about all things luxury vehicles) and also deep curiosity and passion for what true quality and experience means across all categories. Perhaps most importantly, I’ve witnessed her fierce support of others’ ventures and passions which makes her, by my estimation, a most decent human and one worth listening to.
- Aneka Manners
Managing Director, NAB Risk
Jacquie is a reflection of her knowledge; she walks her talk and understands the customer mindset. She is an insightful, energetic and an entertaining speaker with thought-provoking content. The combination of Jacquie’s passion and expertise had not just me but the entire audience totally engaged. Her transparency about her personal and business experiences saw her presentation to be original, inspiring and relatable.
- Fatima Dib, Director
Smart Financial Solutions