“BADASS” isn’t a word that springs immediately to mind when contemplating a Rolls-Royce motor car. “Austere”, “statesman-like”, “owned-by-someone-who’s-not-me” are more the norm.
But when Rolls-Royce drapes the chrome of some its less-formal, more-powerful models with wicked dark detailing and dials up the engine capabilities, “badass” quite suddenly starts to sound more apropos. Set said vehicles loose in a Blade Runner-like landscape and convention is truly defied.Faster engines, sharper gearboxes, and dashboard and exterior options designed to deliver boardroom bragging rights – they’re just some of the appeals for the brooding, dark ones among us to whom these Black Badge beasts might appeal.
Through their British, Japanese and Singaporean lenses, we see a common story line unfolding, with these Black Bade Rolls-Royce going hard in the metropolis after dark before retiring to the calm solitude of the city limits as morning breaks. Aesthetics such as these have clearly struck a chord with the brand’s Japanese clients.
The regional director of Rolls-Royce Motor Cars Asia Pacific, Paul Harris, says Black Badge variants account for a little over over 40 per cent of Ghost, Wraith and Dawn models delivered in the country. Eighteen photographs have been collated as part of the series, and are on display together for the first time at Rolls-Royce Motor Cars Tokyo. Naturally, the three life-sized versions of the Black Badge models will be parked up alongside.