Luxury car brands have become increasingly creative in how they woo and retain well-heeled customers, especially using personalisation as an early-engagement enticement. Matching interiors to favourite golf bags, embedding artwork in the centre console, even allowing diamond-studded gearsticks are now par for the course. Well, Rolls-Royce Motor cars has just raised the stakes with the unveiling of the Rolls-Royce Boat Tail, the culmination of a four-year collaboration with some of the British brand’s most important clients.
When you’re into road trips and your daily drive is a twin-turbo V8 Audi RS6, the notion of getting behind the wheel of something silent and electric hasn’t held much appeal, especially given the range issue in a country as big as Australia. But when that car is a Porsche – a brand known for its driver-focused sports cars – and it’s the range-topping, lightening-fast Taycan Turbo S, one can be persuaded to get on board.
COVID-19-induced travel restrictions look like they’ll remain part of life for some time to come, especially by air. That’s bad news for those of us in Melbourne, particularly, still enduring months of enforced local isolation.
Australia's motoring history reached a new milestone in August 2020 when, for the first time ever, a petrol-electric hybrid was the number-one new vehicle sold over any month.
DEBORAH Molina is a woman who goes after what she wants. Director of her own Melbourne-based interior design company, she decided about a year ago to create a side hustle as a DJ.
Madam Wheels founder Jacquie Hayes speaks with Channel Nine reporter Susanne Gray about some of the inequalities women face in the car-buying equation and how they can overcome them to bag the best deal.
WHEN considering inspirational young women, we are spoilt for choice in Australia. Think world number-one tennis player Ash Barty, national cricket and soccer star Ellyse Perry and teenage sailor Jessica Watson.
Ferrari, Jaguar and Porsche and are among the frontrunners to market with branded audio-and-visual offerings focused respectively on their histories, race and technology innovations
COVID-19 has forced car brands to rethink the way they cater to car-buyers' needs, with Audi Australia announcing a timely and novel approach - take the car salesman out...